
Message-writing guides
Kind messages that respect privacy and boundaries
Avoid assumptions, pressure and unwanted disclosure when writing a greeting for a sensitive situation.
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Practical words for real relationships. Browse thoughtful wishes, messages and writing guides.

Message-writing guides
Avoid assumptions, pressure and unwanted disclosure when writing a greeting for a sensitive situation.
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Message-writing guides
Write a complete greeting for a gift tag, text or small card by keeping the detail that matters.
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Message-writing guides
Match your message to the relationship, the occasion and the place it will be read.
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Message-writing guides
Use one real detail, a clear meaning and your natural voice to personalise a greeting.
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Everyday greetings
Write a short, specific caption for a photo of friendship, home or a small everyday pleasure.
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Everyday greetings
End the day with affection or reassurance without asking for one more reply.
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Everyday greetings
Write a gentle check-in with an easy invitation, a clear offer or no expectation of a reply.
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Everyday greetings
Send a morning greeting that is warm, realistic and suited to the day someone actually has ahead.
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